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Taste & Telemetry

Human taste.
Measured signal.

A growth partner for wedding venues, ecommerce brands, and content creators. We connect brand and creative work with websites, advertising, email, and measurement, so every piece makes the next one smarter.

Let’s TalkSee our work
Brand
Websites
Marketing
Measurement

Positioning and identity that make you the obvious choice.

01 — Who we helpWedding VenuesMarketing from first search to a booked tour, then a clean handoff to your team.Featured: Longview Mansion
02 — Who we helpEcommerce BrandsBrand, storefront, launches, and the email that brings customers back.Featured: Sniper Blade Works
03 — Who we helpContent CreatorsPresent your expertise, sell the course, and stay close to your students.Featured: Musical Breathwork
Selected work

Work for owners who live with the results.

All work
Longview Estate website homepage: the mansion and sunken garden under the headline “The estate is yours.”Wedding Venues

Longview Mansion

A historic estate venue near Kansas City.

No brand guidelines, a website that didn’t reflect the venue, and nothing being measured. We built the brand package, then a new site from scratch, then the analytics to guide every next decision.

Read the story
Sniper Bladeworks storefront homepage: “Forged by a sniper & built for the field” beside Lance Abernathy at workEcommerce

Sniper Blade Works

Premium knives designed by award-winning maker Lance Abernathy.

Musical Breathwork website homepage: “Fine-tune your brain, breath, and body.” with a Choose Your Path buttonContent Creators

Musical Breathwork

We built the websites and custom experiences, including the platform behind a $25K+ month for her first 28-day challenge.

Who we help

Three kinds of business, each one on purpose.

01 · Wedding Venues

Help couples feel the place before they ever visit.

We run the marketing path from first search to a booked tour. Then your team takes it from there.

  1. Attract
  2. Capture
  3. Qualify
  4. Nurture
  5. Book a tour
Longview Mansion · Century ClubMarketing for venues
02 · Ecommerce Brands

Built on brands Dan ran himself.

Brand, storefront, acquisition, launches, email, and retention: the practical work of selling products and bringing customers back.

Sniper Blade Works · New Horizon
03 · Content Creators

Turn what you know into a business.

A site that presents the offer, a way to sell it, and the email that keeps your audience close.

Musical Breathwork
How it fits together

Fix the bucket, then fill it.

Most owners come to us asking for more traffic. Usually the bigger opportunity is what happens after someone arrives.

0.5%1%

Moving conversion from 0.5% to 1% doubles revenue before you buy a single new visitor.

Taste

Knowing what deserves to exist.

The right story, the right design, the right offer. Something about your customer a spreadsheet won’t tell you.

Telemetry

Finding out whether you were right.

What people respond to, where they hesitate, what brings them back, and whether the work is helping the business.

Brand

Know what to say and how to look, so the right customers recognize themselves.

Websites

Pages that explain, persuade, and make the next step obvious.

Marketing

Advertising, email, search, and content that bring the right people in, and back.

Measurement

Tracking that shows what’s working, so the next decision is clearer.

Explore services
Dan Huerter, founder of Taste & Telemetry
Who you’ll work with

“I learned how to grow a business by having to grow my own.”

Dan Huerter started out implementing enterprise software for public-sector institutions, then spent years building companies of his own. He’s worn every C-level hat and rebuilt through a crisis. So he knows what it’s like to live with the results.

Companies Dan co-founded
Pure Spectrum
Early CBD, built without Meta or Google ads. Grew past $35M in revenue, with partnerships including the CrossFit Games and the Kansas City Royals.
American Hemp Distributor
Past $2M in under nine months.
Direct Hemp
And a few others.
These are Dan’s own companies, not client work.

Taste & Telemetry stays intentionally small, does a few things at a very high level, and brings in trusted partners for the rest.

More about Dan
Ways to work together

Start with a project, or bring us on board.

A defined projectA clear piece of work with a clear finish.A new website, a brand refresh, a launch, a campaign. Plenty of projects turn into more. None have to.
An ongoing partnershipA marketing partner working alongside you.We agree on the priorities that matter most, do the work, measure it, and adjust. The scope follows your priorities, so not every service is in every engagement.

Advertising spend, software, and larger standalone builds are scoped separately in your proposal, so you always know what’s included.

How it works

Simple on purpose.

  1. 01

    Conversation

    Tell us where things stand. Dan listens first.

  2. 02

    Priorities & scope

    We agree on what matters most and put the scope in writing.

  3. 03

    Execution

    We build, launch, and run the work.

  4. 04

    Improvement

    We look at the evidence and decide what to do next, together. Then back to 02.

Let’s talk.

Tell us where things stand. It takes about two minutes, and your first conversation is with Dan.

Let’s Talk