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Taste & Telemetry
Content Creators · Musical Breathwork

From a local studio class to multiple $50K+ months.

When we started, Brooke had 15K followers, no brand, and no digital courses. She taught a breathwork and fascia class twice a month in a local yoga studio. Today she has an audience of about 800K, seven revenue lines, and essentially no paid ad spend.

  • 15K → ~800K followers
  • $25K+ from the first 28-Day Immersive
  • No paid ads
Brooke McPoyle, founder of Musical Breathwork, sitting in a garden holding an anatomical model of the human head
Business
Wellness education from founder Brooke McPoyle: breathwork, sound, and fascia release
Our role
Embedded growth and operations partner
Platforms
Shopify · GoHighLevel · Klaviyo · Stripe · GA4
Musical Breathwork website homepage: “Fine-tune your brain, breath, and body.” with a Choose Your Path button
The situation

A gifted teacher, a local studio, and nothing to sell online.

Brooke’s work was changing people’s lives, a room at a time. She had about 15,000 followers, no defined brand, and no digital products. Her income depended on a breathwork and fascia class she taught twice a month in a local yoga studio. We built the business around her expertise: the brand, the site, the programs, and the systems that let it grow. As the audience and offers multiplied, new problems showed up.

What we found.

  1. 01

    The best channel was invisible.

    Our analysis showed Instagram was the top converter, hidden inside “Direct” because the comment-to-DM automation strips referral data. The system was working so well it hid itself.

  2. 02

    Revenue came in spikes.

    Launches worked, then the numbers fell back. There was no repeatable engine between them.

  3. 03

    Nobody could say where the money went.

    Three payment processors and two bank accounts, with no reconciled view tying them together.

01 · Brand foundation

Look the part first. Then grow.

Growth work pays off faster when the brand already earns trust. So we started there.

  • A brand guide from zero

    Brooke had no defined brand. We built the full guide, then designed and developed the website on it.

  • Comments that grow the list

    An Instagram comment triggers a DM with a free resource and adds that person to the email list automatically, so attention becomes subscribers without anyone lifting a finger.

Automation map: three Instagram comment triggers branch by keyword into reply-to-comment, tag, Instagram DM, and webhook steps that add each commenter to the email list
The comment → DM → email automation: three keyword triggers, each replying, tagging, sending the right free resource, and adding the commenter to the list.
Email results

From a standing start to an audience that clicks.

Klaviyo, January–July 2026. Campaign sends began in May.

~7×Campaign click rate, May to July
  • 21,638Net email subscriber additions26,383 joins against 4,745 leaves.
  • 60.7%Campaign open rateAcross 104,253 deliveries. June peaked at 71.3%.
  • 21.7%Automated flow click rateWelcome and journey emails that keep working between sends.
  • 267Clicks on one newsletterJuly 31’s “Neck Tension” issue, the top campaign of the period.

Opens and clicks count once per message. Subscriber figures are subscription changes, not distinct people.

02 · Launch engine

From one-off launches to a method.

  • The 28-Day Musical Breathwork Immersive

    A done-with-you program for a 100-person founding cohort: daily email guidance, five live sessions with Brooke, a coached private community, and a guarantee tied to each participant’s own Day 1 and Day 28 results. We built its own site and sign-in app on a dedicated subdomain.

  • A personal results dashboard

    Built for the first cohort, a $25K+ month: a 60-second daily check-in feeds each participant’s dashboard, so they watch their breath hold, mobility, and habits improve. The same data powers the guarantee.

  • The July bundle

    Built around a five-day masterclass: 23 paid orders, bought by 55% of course buyers, and 77% of that month’s Mighty Breath sales.

28-Day Immersive participant dashboard, My Results: breath hold up from 42 to 51 seconds, mobility self-report up 1.5 points, daily charts and a daily check-in grid
“My Results” in the 28-Day Immersive app: every check-in becomes progress people can see.Shown with demo data.
03 · Infrastructure

A store built to be found.

  • Moved to Shopify

    We migrated the site from GoHighLevel to Shopify and restored ad tracking natively, keeping the certification funnel on its own subdomain.

  • A searchable podcast library

    74+ episode pages, generated automatically from the store’s data, so every episode can be found in search.

  • Search and AI visibility

    A plan for search engines and AI assistants, including an llms.txt file that tells AI tools what the site offers.

The Gamma Seeker Broadcast page: “Everything is Frequency” hero with podcast sign-up, a Top Episodes row, and a searchable Latest Episodes grid filtered by category
The Gamma Seeker Broadcast library on Shopify: search, category filters, and a page for every episode. Scroll to see more.
Fascia Flow course product page: “Fortify your body. Free your mind.” hero, a fascia explainer, customer reviews, Brooke’s story, and a comparison with traditional fascia release
A Shopify course page that teaches before it sells: what fascia is, real reviews, Brooke’s story, then the offer.
04 · Operating clarity

One view of the whole business.

  • Books that match

    Twenty months of sales across three payment processors and two bank accounts, reconciled to the accountant’s numbers.

  • Revenue and expense dashboards

    Interactive views down to the individual transaction.

  • Operations and support maps

    16 areas of the business mapped with owners, cadences, and automations, which surfaced the gaps. Then customer support was mapped and handed back to Brooke.

The full Musical Breathwork operations map: marketing stages from traffic to sales on the left, customer-success stages for each product on the right, with every page, email, and automation placed in sequence
Mapped end to end
  • Traffic
  • Top of funnel
  • Mid funnel
  • Sales
  • Affirm
  • Activate
  • Acclimate
  • Accomplish
Open the full map
16 areas, one owner eachCadence
  1. 01Customer support & course accessDaily
  2. 02Course platformOngoing
  3. 03Email marketing & automationWeekly + always-on
  4. 04Sales: setting & closingOngoing
  5. 05Ambassador programWeekly
  6. 06Brand affiliate dealsOngoing
  7. 07Shopify store & productsOngoing
  8. 08CRM & funnel automationsOngoing
  9. 09Membership & certification communityMonthly
  10. 10The Immersive appPer launch
  11. 11SEO & site healthWeekly
  12. 12ReviewsWeekly
  13. 13Payments, finance & reportingMonthly
  14. 14LaunchesPer launch
  15. 15Analytics & attributionWeekly
  16. 16Tech, integrations & adminOngoing

Across 20+ connected tools, from Shopify and Klaviyo to the custom Immersive app.

The operations map: every page, email, and automation from first visit to a customer’s results, plus the 16 areas it takes to run the business. Most of the automations run quietly in the background, so mapping them showed what would break if no one was watching.

The results.

$50K+months, several of them, starting from near zero. Driven by the launch method and the list it built.
$25K+from the first 28-Day Immersive cohort, run on a custom-built program app.
77%of July’s Mighty Breath sales came from one bundle built around a five-day masterclass.
No paid adsUnder $1K in 20 months. Growth came from organic Instagram, email, and conversion.
Dan Huerter, founder of Taste & Telemetry

Dan Huerter, Founder

“I’ve built and run brands, and I’ve worn every C-level hat. I know what it feels like to look at payroll and not know how you’ll cover it if the next launch, or the next agency, doesn’t work. That’s why we work inside the business, not beside it. For Musical Breathwork, that meant the brand, the site, the launches, the data, and the books, in one view. Expertise is the hard part, and Brooke already had it. Turning it into a business that compounds is a systems problem.”

Your expertise deserves a real business.

If you teach something people need and the business hasn’t caught up yet, let’s talk.

Let’s Talk
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