Private members club · Project story
The Garage KC
A beautiful front door, and the whole club running behind it.
- Business
- Private members club in KC’s Crossroads Arts District. Membership by application.
- Our role
- Brand, website, members portal, owners portal, applicant CRM
- Platforms
- Custom build
The challenge
A members club sells a feeling. Then it has to run like a business.
The Garage needed a site that made the right people want in, a simple way for members to book the bay and the rooms, and one place for the owners to review applicants and run the club.
01 · What we built
A brand and site that feel like the room.
We designed the brand and built thegaragekc.com to feel like walking in: exposed brick, warm light, a dark palette, and copy that sounds like the owners. Every section moves toward one action, applying for membership.
- Pricing up frontTwo clear ways in, paid in full or monthly, so applicants arrive already qualified.
- Perks you can picture24/7 key access, the bar, allocated bourbon, the Trackman bay, the poker room, member events.
- Measured from day oneAnalytics and session recording behind a clear consent choice.
02 · What we built
The software behind the door.
Three custom tools, live and in daily use. No off-the-shelf club software, no spreadsheets.
- For membersMembers portalMembers sign in with their membership email and book the Trackman bay, the poker room, the patio, or the whole club by date, time, and guest count. Bar, events, house info, and perks live here too.
- For the ownersOwners portalOne place to run the club: members, subscriptions, staff, bookings, the bar, events, house info, and perks.
- For applicantsApplicant CRMEvery application moves through five stages: submitted, in review, contacted, invoice sent, paid. Owners pick the plan, send the invoice, and approve or reject from the card.
Beautiful outside, built to run inside.
If your business needs both, let’s talk.